AURORA


> Bespoke Logo
> Packaging
> Art Direction
> Label Design



Aurora is a concept project for a premium reserve Cabernet, designed for a modern wine audience. I created this to explore how a wine brand could achieve a high-end positioning without reaching for the crests, scripts and ornate borders that dominate the category.

The strategy was built entirely around restraint. The wine industry has a long history of busy, traditional packaging, Aurora needed to feel like a confident step away from all of that. If the product is premium, the design doesn't always need to shout.

At the heart of the identity is a custom logotype built from bold, geometric block letters, paired with a limited colour palette and refined typography that keeps the focus firmly on the product.

The result is a concept that shows restraint and premium aren't just compatible, but that sometimes less, really is a powerful choice a brand can make.

A wooden stamp with a handle, showing the red text 'DUROR' engraved on the rubber surface.
Hand-drawn sketches of a building facade, rectangular with windows, and a layout of a sign with the word "JOURNAL" and the year "2024," as well as handwritten notes.
Red background with white text spelling 'AURORA' in bold, stylized font.
Two people sitting on a floral decorated outdoor couch, enjoying glasses of red wine, smiling and laughing in warm sunlight during sunset.
A bottle of red wine, a bunch of grapes, a wine glass, and a gift box with a quote on it, all arranged on red tissue paper.
A young man smiling while holding a glass of red wine at an outdoor café with flowers and umbrellas.
Two bottles of VinoVeritas Winery Cabernet Sauvignon wine with red labels and caps, one showing the front and the other showing the back with detailed information.
People smiling and enjoying drinks outside on a patio, with a woman holding a glass of red wine.
A bottle of wine with a red label reading '2024 Reserve Cabernet Sauvignon' placed beside a wooden box with the word 'Duro' printed in red, and a cork separated from the bottle.

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