You don’t need a finished brief. A little preparation just makes the first conversation more useful.

Branding trends come and go. Here's why businesses should focus on clarity, differentiation and longevity rather than simply following what's fashionable.

How much does brand identity design cost in the UK? Explore typical price ranges, what's included and what affects the cost of a branding project.

Avoid these three common branding mistakes: starting with a logo, trying to say everything and letting your brand become inconsistent.

Freelance brand designer vs agency vs DIY: explore the pros, limitations and costs of each approach and decide what makes sense for your business.

What running restaurants taught me about branding, customer perception and why the environment around a product influences how people value it.

Brand strategy for startups doesn't need to be complicated. Here are the key decisions to make before designing your startup's brand identity.

See how research, storytelling and physical design shaped a distinctive brand identity for Frith Farm, a regenerative market garden in East Yorkshire.

Thinking about hiring a brand designer? Learn what brand designers do, what you might need, typical costs, timescales and how to choose the right designer.

What does a brand designer actually do? Explore the difference between brand design and graphic design, and what a brand designer can bring to your business.

Your brand doesn't stop at your website. Here's why consistency across proposals, print, packaging and digital touchpoints matters.

Why I use Affinity for brand identity design, how the latest Canva integration affects my workflow, and why accessible tools matter for clients.