Insights.
Thoughts on branding, identity and building better businesses, written for founders trying to make clearer decisions about their brand.
Should Your Brand Follow the Latest Branding Trends?
Branding trends come and go. Here's why businesses should focus on clarity, differentiation and longevity rather than simply following what's fashionable.
Freelance Brand Designer vs Agency vs DIY: What's Actually Right for Your Business?
Freelance brand designer vs agency vs DIY: explore the pros, limitations and costs of each approach and decide what makes sense for your business.
I Ran Restaurants Before I Designed Brands. That Order Matters.
What running restaurants taught me about branding, customer perception and why the environment around a product influences how people value it.
Brand Strategy for Startups: What You Actually Need to Think About
Brand strategy for startups doesn't need to be complicated. Here are the key decisions to make before designing your startup's brand identity.
Thinking About Hiring a Brand Designer? Questions to Ask First
Thinking about hiring a brand designer? Learn what brand designers do, what you might need, typical costs, timescales and how to choose the right designer.
Why the "Boring" Details Matter: Making Your Brand Consistent Everywhere
Your brand doesn't stop at your website. Here's why consistency across proposals, print, packaging and digital touchpoints matters.