Frith Farm | Brand Identity — Brand Design Studio UK

FRITH FARM

> Brand Strategy
> Visual Identity
> Bespoke Logo
> Colour Palette
> Typography
> Messaging
> Marketing
> Packaging

Frith Farm is a regenerative market garden in Beverley, East Yorkshire, running a Community Supported Agriculture scheme where members share directly in the harvest. Despite doing genuinely exceptional work, their brand was fragmented across two separate websites, visually generic and failing to communicate anything that made them different. This was a self-initiated project exploring what a considered rebrand could do for a business like this.

The starting point was strategy. Research into the farm's history, values and competitive landscape revealed a clear gap: no local or regional competitor was owning the space of hands-on, community-focused craftsmanship. The word 'Frith' itself, an Old English word meaning sanctuary and protection, gave the brand a much deeper story to tell. That story shaped everything. A custom logotype built on deliberate imperfection, hand-stamped vegetable illustrations developed away from the screen as physical prints, an earthy grounded palette and a challenger tone of voice were all developed to reflect the farm's no-dig farming methods and the community at its heart.

For a business like Frith Farm, a brand identity that actually matches the quality of what it produces is not a nice-to-have. It is the difference between being overlooked and being chosen. A strong, cohesive identity gives them the confidence to compete with national names, attract new members and communicate clearly why what they do matters.

Sign reading 'FRESH FARM' hanging from a metal post, with tree branches in the background.

Illustration of various colorful vegetables, including a carrot, onion, tomato, mushroom, radish, cucumber, chili pepper, lemon, green beans, and leafy greens, on a light background.

Colorful vegetable-themed grocery bag with illustrations of a strawberry, turnip, onion, and carrot, and the text 'FRITH FARM' and 'FURTH FARM'.

A cardboard box with a label indicating it contains farm produce from Firth Farm in East Yorkshire, packed by Andrew Anderson, with the date 19/5/26. The label lists large seasonal vegetables such as 6 large cabbage heads and 1 honey.

Open cardboard box with colorful vegetable illustrations and a white label, with crumpled plastic wrap inside, placed on a gray surface.

Person outdoors holding a large leafy green vegetable in front of their face with a field and trees in the background, with the quote: 'Behind our produce is a real person who genuinely cares about what you eat! Frith Farm'.

A person carrying a white bucket walking through a farm row with green crops.

A white van with "FRITH FARM" written on it, parked in a forest area with tall trees. The van has colorful illustrations of vegetables and text promoting local produce, with the message "Supermarkets sell products, we share a harvest."

Page from a binder titled "FRITH FARM" with coordinates and location details, and a line drawing of a sugar beet on the page.

A laptop displaying the website for Frith Farm, an agricultural community in East Yorkshire. The website features a person holding a large leaf in front of their face, with options to learn more or become a member.

A person holding a smartphone displaying an update from Frith Farm about fresh produce and recipes, including a photo of colorful carrots, a bowl of vegetable soup, and weekly updates.

A white A-frame sign with colorful illustrations of vegetables promoting fresh produce from Frith Farm, located in Beverley East Yorkshire.

A brochure from Frith Farm featuring various illustrated vegetables and a printed recipe for Minestrone Soup, alongside a photograph of a bowl of the soup with additional recipe details.

Billboard sign promoting Frith Farm, with a picture of a hand holding freshly harvested carrots and beets, and a message emphasizing that healthy soil matters more than paperwork for flavor.

A sign at a farm with a person holding beetroots, reading 'Beetroots don't belong in little plastic packs!'. The sign is surrounded by green plants and is placed on a brick pathway.

A bus stop advertisement with a background of soil and a gardening trowel. The text reads, "We look after the soil, you look after the cooking." Frith Farm website URL is at the bottom.

A reusable shopping bag with colorful illustrations of vegetables and the text 'FRITH FARM' printed multiple times, hanging on a tree branch in a forest.