MONEY365
> Brand Strategy
> Brand Narrative
> Mission & Values
> Visual Identity
> Bespoke Logo
> Colour Palette
> Typography
> Art Direction
> Website
> Signage
> Print Design
> Social Media
Money365 is a non-profit organisation working across Hull and East Yorkshire providing free, face-to-face debt management advice services. They came to me wanting to rebrand the organisation from being under the national Community Money Advice charity umbrella, to their own identity of Money365.
Working closely with director Steve Jarvis, we created a strategy that revolved around a key messaging phrase of "Find a clear path forward." This was chosen because it mirrors exactly what Money365 does, guiding real people, out of financial difficulty and towards a more stable future. This is a phrase that can adapt around the organisation while keeping their marketing consistent and focussed on positive change.
The visual identity and logo design was all about incorporating progression and moving in the right direction. The colour system is approachable and friendly whilst still maintaining professionalism, and typography was chosen to be clear, gentle and highly legible to make navigating information accessible for users under financial stress.
Since launching, the new brand has been met with really positive feedback, and Money365 have already seen an increase in referrals through the new website, a strong early sign that the identity is doing its job.
