NEXGEN


> Bespoke Logo
> Print Design
> Digital Design
> Messaging
> Colour Palette
> Typography



Nexgen Solutions is a renewable energy company focused on developing energy-efficient systems for the UK market. They needed a visual identity that could match the ambition and forward-thinking nature of the work they do.

The strategy centred on building something that felt as clean and considered as the solutions Nexgen deliver. The visual identity uses distinct patterns and textures to give the brand its own recognisable character, while the colour palette and typography bring a sense of the future without feeling overcomplicated. Plenty of white space keeps everything uncluttered, ensuring the details that matter most are always front and centre.

NEXGEN logo over a dark abstract background with red and blue hues.
Six color swatches arranged in a 2x3 grid with hex codes. Top row: black (#E1DFE3), white (#F9F9FA); middle row: blue (#322C7E), lavender (#96618E); bottom row: plum (#641349), red (#A11A38).
Dark abstract background with white bold text displaying various font styles and a paragraph of placeholder text in Latin.
Stack of business cards for NEXGEN Solutions with a logo featuring a stylized 'X' on a white background, placed on a dark surface.
A wind turbine at sunset with purple sky and clouds, with the words 'RENEW THE FUTURE' in large white letters and 'NEXGEN' in the top left corner.
Billboard promoting the renewable energy revolution with the text: 'The Renewable Energy Revolution. Sustainable | Environment | Future' and the website nexgensolutions.com, set against urban buildings.
Cover of a magazine or report titled 'The Renewable Energy Revolution' with a wind turbine at sunset or sunrise, and the text 'NEXGEN' at the top right corner.
Smartphone with the text 'RENEW THE FUTURE' on the screen, displaying a colorful abstract background and a 'Let's begin' prompt, resting on a dark cushioned surface.
A plastic badge holder with a lanyard, containing an ID card for Sarah Thompson, an Account Manager. The ID includes a photo, barcode, QR code, and event details for Birmingham NEC Trade Show 2023, with the branding 'NexGen' at the bottom.
Digital artwork with abstract dark background featuring red and blue textures and a prominent white 'X' and downward arrow shape in the center.