THE GREEN OVEN

Authentic Simplicity

The Green Oven is an independent vegan bakery focused on sustainability and local provenance. They needed a brand identity that could cut through a busy high street food scene without losing its soul.

We defined a strategy built on 'authentic simplicity'—moving away from generic vegan tropes to focus on honest craft. The new visual identity translates this approach into a cohesive system. Combining organic typography with earthy textures and a minimal palette, every detail was designed to feel grounded and distinct.

From mobile packaging to signage, the result is a flexible identity that elevates their presence. It doesn't just look good; it communicates their ethos instantly—helping them stand out and grow within the regional food scene.

Customer

The Green Oven


Services

Brand Strategy
Visual Identity
Packaging


Year

2025