THE GREEN OVEN

For great taste, go plant based

The Green Oven is an independent vegan bakery serving a range of handmade baked goods with a focus on sustainability and local ingredients. We developed a brand identity that reflected their passion for craft, community, and the environment — something that would feel both authentic and memorable in a busy high street food scene.

We started by defining what made The Green Oven stand apart: honest cooking, local sourcing, and a deep respect for the process. From that, we built a brand strategy around the idea of authentic simplicity. The new visual identity combines organic typography with earthy textures and a minimal palette inspired by their values and environment. Every detail from the logo mark to the supporting graphics, was designed to feel grounded, crafted, and true to their beliefs.

The refreshed identity gives The Green Oven a cohesive and recognisable presence across every touchpoint — from their mobile packaging to signage and marketing. The rebrand elevated their image, helping them stand out within the regional food scene while staying true to their roots and sustainable ethos.

Brand Identity | Packaging | Marketing