THE VELVET FOX

A clean, contemporary identity for a boutique vintage store

The Velvet Fox is a boutique vintage clothing store with a focus on curated pieces and a clean, minimalist aesthetic. We created a brand identity that reflected the store’s style and character while appealing to their fashion-conscious audience. The goal was a refined, cohesive brand that felt timeless yet contemporary.

We started by defining the store’s personality: curated, stylish, and minimal. The visual identity was built around a versatile logomark that complements the store’s aesthetic, paired with a restrained colour palette and modern typography. Supporting design elements were created to enhance packaging, signage, and business stationery while keeping the focus on simplicity and elegance. Every decision aimed to make the brand feel cohesive, recognisable, and aligned with the boutique’s minimalist vibe.

The new identity provides The Velvet Fox with a polished, consistent visual presence across all touchpoints. It communicates the store’s premium vintage and minimalist character, enhances brand recognition, and gives the business a professional foundation to attract and retain style-conscious customers.

Visual Identity | Print Design | Packaging