THE GREEN OVEN


> Bespoke Logo
> Art Direction
> Visual Identity
> Packaging
> Print Design



The Green Oven is a vegan bakery concept built around sustainability and handmade local produce. I created this as a personal project to explore how a small high-street business could build a genuinely distinctive identity.

The strategy was about restraint. By stripping things back and letting the quality of the product speak, the brand could feel confident and considered rather than trying too hard to signal its values.

The visual identity pairs organic typography with earthy textures and a minimal colour palette, simple enough to feel honest, refined enough to stand out on a busy high street. Every element was designed to work across various touchpoints, giving the brand the flexibility a real business would need to grow.

The result is a concept that shows sustainability and good design aren't at odds and a small independent can look just as compelling as any bigger brand, without losing what makes it personal.

A person's hands holding a rustic, cracked loaf of bread with the words 'The Green Queen' overlaid in white text with plant graphic elements.
Outdoor digital sign advertising vegan bakery, The Green Oven, with a picture of croissants, muffins, and donuts, and the text 'For great taste, go plant based', with the bakery's website and address at the bottom.
Barista in a coffee shop preparing drinks with baked goods displayed on the counter, shelves of jars and bottles behind her, warm lighting, dark green walls.
Assorted baked goods including muffins, donuts and croissants with the text 'Removing the dairy, not the flavor' over a dark green background.
Person holding a white paper bag with green leaf patterns and the text 'The Green Oven Vegan Bakery' printed on it.
A man and woman sitting at a table in a cafe, smiling and holding cups of coffee, with pastries on the table.
Close-up of crusty bread with the text 'The Green Oven' and a caption promoting plant-based food for great taste.
A white A-frame sidewalk sign outside a brick building advertising a vegan bakery called The Green Oven. The sign lists menu items such as pastries, sandwiches, sourdough, coffee, smoothies, cookies, and cakes, with a note promoting plant-based options.
Hand holding a paper cup with the text 'The Green Oven Vegan Bakery' filled with a hot beverage, and a pastry on a black surface against a wooden background.
A brown cardboard box with a white label from The Green Oven, featuring the company's logo, website, phone number, and address, along with a handwritten recipient name and address.
A beige tote bag with 'THE GREEN QUEEN' printed on it in green font, held by a person wearing a white shirt and blue jeans, against a green background.
Green background with white text reading 'The Green Oven Vegan Bakery'

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