THE VELVET FOX


> Bespoke Logo
> Art Direction
> Print Design
> Packaging
> Advertising



The Velvet Fox is a boutique vintage clothing concept built around a clean, minimalist aesthetic. I created this as a personal project to explore how a vintage lifestyle store could position itself as a contemporary, premium brand, one that appeals to fashion-conscious customers who value quality and restraint.

The visual identity is built around a versatile logomark paired with restrained typography and a muted colour palette. Every choice was made to communicate elegance and balance, something that feels timeless rather than trend-driven.

The result is a concept that shows vintage retail doesn't have to look overly vintage. With the right approach, it can feel just as considered as any contemporary fashion brand.

Vintage logo for The Velvet Fox, a clothing boutique, with stylized fox ears and the boutique's name in bold and cursive fonts on a light gray background.
Sketches of various crown and heart shapes, handwritten words 'The Velvet Fox' and 'Velvet' on dotted notebook paper.
Business card for The Velvet Fox featuring a minimalist logo, contact information, and the company name in bold letters.
Three young adults, two women and one man, laughing and having fun on a porch at night.
A bus stop poster advertising an autumn sale ending November 30th, showing three people smiling and walking inside the store. The store is called The Velvet Fox, located at 110 Main St, Manchester. The poster encourages visiting in store and online.
A gift card for THE VELVET FOX placed on a beige envelope on a green surface.
Two smiling young men walking in a green walled room with large arched windows.
Shopping paper bag with 'The Velvet Fox' logo on the front, against a plain background.
A man and woman standing together, both smiling and dressed casually. The man is wearing a brown jacket, beige pants, and black shoes. The woman is wearing a denim jacket, a beige dress, and white boots, with a green background.
Person holding a beige tote bag with the logo 'The Velvet Fox Vintage Clothing Boutique' printed on it.
Woman wearing a beige hoodie with a front pouch pocket, light blue jeans, and a small logo on the chest.
Minimalist graphic with a large serif letter 'V' in white against a light beige background.

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