Brand Identity
Strategy-led brand identity for businesses ready to move forward.
You know where you want the business to go. The challenge is making sure the brand reflects it.
Brand identity is about more than creating a logo and choosing some colours. It starts with understanding the business, its audience and its position, then turning that thinking into an identity that is clear, distinctive and consistent.
This is my full Brand Identity process, bringing strategy, identity and application together from the outset.
WHO IT’S FOR
This process is for businesses at a point of change, whether you're starting something new and want to get the brand right from the beginning, you've outgrown an identity that no longer reflects the quality or direction of the business, or you're established and ready for your next stage of growth in a different market.
Already have your positioning clear? Explore Visual Identity
HOW IT WORKS
01 — DISCOVER
Before designing anything, I need to understand what we're solving. I'll look at the business, your audience, the market, your ambitions and what's currently working, or isn't. The goal is to get to the heart of what the brand needs to do.
02 — DEFINE
With the foundations in place, I establish the strategic direction for the brand. This means defining where you sit, what makes you different, who you're speaking to and how you want to be perceived. These decisions give the creative work something meaningful to build from.
03 — DESIGN
With the direction clear, I translate the thinking into a distinctive visual identity. I'll explore the creative territory, develop the core identity and build a visual system that gives the brand consistency without making it feel rigid.
04 — APPLY
A brand needs to work beyond the presentation. I'll identify the key applications your business needs and make sure the identity works across the relevant touchpoints, giving you the foundations to communicate consistently as you grow.
WHAT YOU CAN EXPECT
You'll work directly with me throughout the project, with no account managers, handoffs or layers between you and the person responsible for the work. I start by making clear decisions about your business, audience and position before moving into design, giving the visual identity something meaningful to build from. You'll see the thinking behind the work at every stage, with clear presentations that help you understand the decisions and give informed feedback. The aim is to create an identity that isn't just right for today, but distinctive, usable and able to support the business as it moves forward.
The exact scope and deliverables are shaped around what your business needs.
Ready to move your brand forward?
If your business has outgrown its identity, you're starting something new, or you're simply not sure what's missing, let's talk it through.