THAT GUY COACHES

A bold, professional identity for a performance-driven rugby coaching brand

That Guy Coaches is a 1-2-1 rugby coaching business dedicated to helping young players unlock their full potential. They approached Bullamore to develop a brand identity that communicates strength, progression, and trust while appealing to both aspiring athletes and their parents.

The identity was designed to convey energy, discipline, and professionalism. A dynamic logo features an italicised wordmark paired with a unique rugby ball icon, symbolising movement, power, and development. The colour palette of red, grey, black, and white reinforces confidence and energy, while the typography pairing of Anton and Onest ensures clarity and impact across digital and print applications. Supporting brand messaging, including the tagline “Unlocking Your Potential,” strengthens the emotional connection and communicates the brand’s mission.

The resulting identity positions That Guy Coaches as a premium, approachable coaching brand. It builds recognition, conveys credibility, and provides a cohesive system for social media, print, and digital platforms, helping the business attract its target audience and stand out in a competitive market.

Visual Identity | Social Media | Print Design