Golden by Nature
Logo, Brand Identity
Golden by Nature turns reclaimed timber into one of a kind, hand carved fruit. Old beams, fallen branches and salvaged offcuts are given a second life. Nothing goes to waste, and no two pieces come out quite the same, so each one tells its own story.
CHALLENGE.
Reclaimed wood can easily read as rustic or rough. The brand needed to feel high end and considered, while staying honest about what the pieces are made from. It also had to suit objects that are never identical, so the identity couldn’t feel too rigid or polished.
APPROACH.
Rather than hide the material, the identity leans into it. A warm serif wordmark feels considered without becoming fussy, paired with a mark drawn from the fruit shapes. Each carries its own grain like texture, a nod to every carving coming from a different piece of wood.
OUTCOME.
A palette of deep olive, aged gold and warm cream carries the same worn, natural feel across the identity, from the logo to the product labels and a patterned packaging paper. It looks crafted rather than manufactured, which suits pieces that are anything but.
