MONEY365
Logo, Brand Identity, Website
Money365 is a non-profit providing free, face-to-face debt management advice across Hull and East Yorkshire. They came to me wanting to step out from under the national Community Money Advice umbrella and build their own identity.
Working closely with director Steve Jarvis, I built the strategy around a key phrase: "Find a clear path forward." It mirrors exactly what Money365 does, guiding people out of financial difficulty and towards a more stable future, and it's adaptable enough to keep their marketing consistent while staying focused on positive change.
The visual identity carries that sense of progression through, with a colour system that's approachable and professional, and typography chosen to stay clear, gentle and legible for people navigating information under financial stress.
