Money365
Logo, Brand Identity, Website
Money365 is a non-profit offering free, face-to-face debt management advice across Hull and East Yorkshire. They came to me wanting to step out from under the national Community Money Advice umbrella and build an identity of their own.
CHALLENGE.
The brand needed to stand on its own and speak to vulnerable people who are navigating information under financial stress. It was important to keep brand warm, accessible and professional without being overly corporate.
APPROACH.
I worked closely with director Steve Jarvis and built the strategy around one phrase: “Find a clear path forward.” It describes what Money365 does, guiding people out of financial difficulty towards something more stable, and it’s flexible enough to use across their marketing while staying positive.
OUTCOME.
The visual identity carries that sense of progression and movement. The colours are approachable and professional, and the typography is clear, gentle and easy to read with clear messaging and zero jargon.
Testimonial
“We're so grateful to Michael at Bullamore for our new branding. Right from the start, he listened closely to who we are and what we wanted to express, and he turned that into an identity that truly feels like us. Michael was patient, easy to work with, and brought creative ideas we never would have thought of on our own.
Our finished branding has really boosted our confidence, and we feel proud every time we see it. If you want someone who truly cares about getting things right, we highly recommend Michael.”
Steve Jarvis, Money365