THE VELVET FOX
Logo, Visual Identity

The Velvet Fox is a boutique vintage clothing concept built around a clean, minimalist aesthetic, created to explore how a vintage lifestyle store could position itself as a contemporary, premium brand that appeals to fashion-conscious customers who value quality and restraint.

The visual identity is built around a versatile logomark paired with restrained typography and a muted colour palette. Every choice was made to communicate elegance and balance, something that feels timeless rather than trend-driven.

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