The Velvet Fox

  • Logo, Visual Identity

The Velvet Fox is a boutique vintage clothing concept built around a clean, minimalist aesthetic. It was created to explore how a vintage store could feel contemporary and premium.


CHALLENGE.

The aim was to position a vintage lifestyle store as a contemporary brand for fashion-conscious customers who value quality and restraint.

APPROACH.

The identity is built around a versatile logomark, paired with restrained typography and a muted colour palette. Every choice was made to feel elegant and balanced.

OUTCOME.

The result feels timeless rather than trend driven, quiet enough to suit the clothes and confident enough to feel premium.


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