Most startups treat brand strategy as an afterthought: pick a logo, choose some colours, done. That's backwards. Here's why the thinking has to come before the design, and what proper brand strategy actually looks like for a startup in Hull or anywhere in the UK.

A self-initiated rebrand for a local CSA farm exploring what happens when you put story, strategy and genuine craft at the heart of a brand identity.

Most founders come to the idea of hiring a brand designer with a head full of questions and not many straightforward answers. Here are the most common ones, answered honestly.