Insights.
Thoughts on branding, identity and building better businesses, written for founders trying to make clearer decisions about their brand.
Should Your Brand Follow the Latest Branding Trends?
Branding trends come and go. Here's why businesses should focus on clarity, differentiation and longevity rather than simply following what's fashionable.
How Much Does Brand Identity Design Cost in the UK?
How much does brand identity design cost in the UK? Explore typical price ranges, what's included and what affects the cost of a branding project.
3 Common Branding Mistakes UK Businesses Make (And How to Avoid Them)
Avoid these three common branding mistakes: starting with a logo, trying to say everything and letting your brand become inconsistent.
Freelance Brand Designer vs Agency vs DIY: What's Actually Right for Your Business?
Freelance brand designer vs agency vs DIY: explore the pros, limitations and costs of each approach and decide what makes sense for your business.
I Ran Restaurants Before I Designed Brands. That Order Matters.
What running restaurants taught me about branding, customer perception and why the environment around a product influences how people value it.
Brand Strategy for Startups: What You Actually Need to Think About
Brand strategy for startups doesn't need to be complicated. Here are the key decisions to make before designing your startup's brand identity.
From the Ground Up: Building a Brand Identity for Frith Farm
See how research, storytelling and physical design shaped a distinctive brand identity for Frith Farm, a regenerative market garden in East Yorkshire.
What Does a Brand Designer Actually Do?
What does a brand designer actually do? Explore the difference between brand design and graphic design, and what a brand designer can bring to your business.
Why the "Boring" Details Matter: Making Your Brand Consistent Everywhere
Your brand doesn't stop at your website. Here's why consistency across proposals, print, packaging and digital touchpoints matters.