Fifteen years as a chef and restaurant owner taught me more about why brand matters than any design brief has. Here's the lesson that still shapes how I work today.

Most startups treat brand strategy as an afterthought: pick a logo, choose some colours, done. That's backwards. Here's why the thinking has to come before the design, and what proper brand strategy actually looks like for a startup in Hull or anywhere in the UK.

A self-initiated rebrand for a local CSA farm exploring what happens when you put story, strategy and genuine craft at the heart of a brand identity.

Most founders come to the idea of hiring a brand designer with a head full of questions and not many straightforward answers. Here are the most common ones, answered honestly.

Discover the must-know branding trends for 2026 shaping UK businesses—from human imperfection to adaptive identities. Future-proof your brand today.